The Reality TV-to-Social-Influencer Pipeline Has Dried Up

When Charity Lawson, a therapist from Georgia and a contestant who placed fourth on the latest season of The Bachelor with Zach Shallcross, was announced as the next Bachelorette on March 14, she had around 20,000 Instagram followers. Since the announcement, Lawson’s follower count has grown to over 70,000. Shallcross has just 120,000 followers. Those figures are the lowest for any…

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