Swiss watchmakers say they loathe this “grey market” because high discounts damage the meticulously crafted aura of prestige and make it harder to sell their goods at the full price.”In luxury goods, when you break the illusion of prestige, the dream, the prices, it takes away the confidence. It means slow death for luxury goods,” Jean-Claude Biver, head of LVMH’s watch division, told Reuters a…
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